Why Do Advertisements Follow Me Around The Internet?

It’s happened to everyone… One day you do a search on google for motorcycles and for the next few days it seems that every website you go to is promoting motorcycle sales. To the average consumer, it may feel like “big brother” is watching you,...

A simple look at Digital Attribution

The word “Attribution” sounds much more complicated than it really is. The reality is that an attribution model can become very complex across your digital channels as you have more touch points, or points of activation for your campaign. But what is...