A simple look at Digital Attribution

The word “Attribution” sounds much more complicated than it really is. The reality is that an attribution model can become very complex across your digital channels as you have more touch points, or points of activation for your campaign. But what is...

Is Free Web Traffic Still Obtainable?

    SEO? What is it? It’s something that comes up in almost every business meeting discussing digital marketing. Questions such as how can we make our website show in searches on google? Why don’t we show up when keywords relating to our business...