Why Do Advertisements Follow Me Around The Internet?

It’s happened to everyone… One day you do a search on google for motorcycles and for the next few days it seems that every website you go to is promoting motorcycle sales. To the average consumer, it may feel like “big brother” is watching you,...

A simple look at Digital Attribution

The word “Attribution” sounds much more complicated than it really is. The reality is that an attribution model can become very complex across your digital channels as you have more touch points, or points of activation for your campaign. But what is...

Dating Sites Make for Great Campaigns

Whenever I speak to someone about the potential and how affordable online advertising can be I always use traditional media buys as comparison. Though, the budgets tend to be quite on either side of the spectrum in comparison the potential of what I like to refer to...

Is Free Web Traffic Still Obtainable?

    SEO? What is it? It’s something that comes up in almost every business meeting discussing digital marketing. Questions such as how can we make our website show in searches on google? Why don’t we show up when keywords relating to our business...