A simple look at Digital Attribution

The word “Attribution” sounds much more complicated than it really is. The reality is that an attribution model can become very complex across your digital channels as you have more touch points, or points of activation for your campaign. But what is...

Dating Sites Make for Great Campaigns

Whenever I speak to someone about the potential and how affordable online advertising can be I always use traditional media buys as comparison. Though, the budgets tend to be quite on either side of the spectrum in comparison the potential of what I like to refer to...